What Starbucks Is Teaming Up With Spotify For

Read original story on: Wired

Starbucks and Spotify announced a new partnership to bring the music streaming service to all of the coffee chain’s U.S. retail locations this fall, the two companies announced earlier this week. As a result, every Starbucks U.S. retail employee will receive a Spotify Premium account for free, which will be used to curate music playlists in stores. Moreover, Starbucks customers who have signed up for its rewards program will be able to influence in-store music programming, and they can also earn Starbucks rewards points by paying for Spotify.

Without a doubt, this partnership will help promote Spotify’s premium service in Starbucks stores across the States. Starbucks has long been a major force in the music business, selling millions of exclusive albums in their stores. In addition, the Seattle-based company has a long-standing partnership with Apple to promote iTunes store and app download. Now with Apple readying its own Beats-based streaming service for launch, it’ll be interesting to see how this partnership will impact the music industry.