Read original story on: TechCrunch
Upholding the promise of expanding its platforms made at the Facebook F8 Conference (read event recap here) back in March, the social network has now officially added the first mobile game app on its Messenger platform app list, making “Doodle Draw Game” the first true game available since the platform launched in April. Messenger app has been logging a healthy growth rate, adding 100 million users in the last three months.
Meanwhile, Facebook is also accelerating the rollout of its in-stream “Buy Buttons”. Up until now, Facebook has only been testing the “Buy Button” with a few selected test merchants, but is now opening it up to any retailer on Shopify‘s ecommerce platform. The speed-up came just days after Pinterest unveiled the new “Buyable Pins”, and it almost seems like a reactionary move from Facebook to keep up with the race of social ecommerce.
Still, all things considered, Facebook is doing a great job, arguably the best among all social media platforms, at expanding its platforms with new features, be it in-line video player, Instant Articles, messaging apps, and games, all working to keep users inside its own cyber ecosystem and never need to leave.