Verizon is reportedly getting ready to launch its own mobile-first, video streaming service named Go90 this summer, which will allow users to stream full episodes of TV shows from selected networks as well as music videos and other short-form content. Sources claim that Verizon will offer the service entirely free of charge, at least initially. Some of the content that Verizon gained through the recent AOL acquisition will also be added to the service.
What Brands Should Do
Verizon has long been making good use of the vast amount of consumer data gathered through its wireless service., including app usage and web browsing habits. That, coupled with the ad tech that AOL owns, could offer brands strong ad targeting tools on Go90’s ad-supported platform. Admittedly, it may be too early to tell if Go90 will be able to attract enough users that warrants brands’ attention. Nethertheless, brands need to be mindful of the great advertising potential it has.