Earlier this week, Amazon announced its decision to stop accepting Flash-powered ads on its site and advertising platform, effective September 1st, putting another nail in Flash’s coffin. Last month, Mozilla blocked Flash in its Firefox browser following a security breach, while popular e-sport streaming site Twitch also started to replace Flash with HTML5 video.
What Brands Should Do
Flash, despite being prone to security loopholes and ill-suited for mobile screens, has proven to be oddly resilient, possibly due to institutional inertia among digital creatives. But as the industry pushes toward HTML5, we will most likely be witnessing the demise of Flash soon, and brands would be wise to make the switch sooner than later, both for ads and for product demo videos.