Yahoo will start helping developers add native video ads into their apps, the company announced on Wednesday during its Mobile Developer Conference in New York City. Mobile developers will soon get tools on Yahoo’s ad platform necessary for integrating video ads that fit their apps’ design.
What Brands Should Do
According to a recent study by Nielsen and Sharethrough, native video ads perform better than other video ads including pre-roll ads. For brands that wish to spread its branded video content in the increasingly app-centric mobile ecosystem, Yahoo’s new addition could be helpful in increasing the reach while simplifying the process.