Everything Marketers Should Know From Apple’s iPhone 6s Event

Regular as clockwork, Apple’s annual iPhone launch event took place this afternoon in San Francisco, where the company unveiled some major upgrades to almost its entire product line. Here are the highlights from today’s event that all marketers and brands should be aware of.

• Apple Watch Gets More Apps and Fashionable Watch Bands
Apple demoed various new Watch apps such as Facebook Messenger, GoPro, and AirStrip, and collaborated with Hermes on new models with exclusive bands.

• iPad Pro Gives Brands More Screen Space To Impress
The brand new iPad Pro that boasts a stunning 12.9-inch screen, giving brands more space and processing power to impress their audience on mobile devices.

• iPhone 6s Presents New Features For Brands To Engage
With 4K video recording, animated Live Photo, 3D Touch, and more, Apple debuts the next-gen smartphone that brands need to adept to.

• The Future Of TV Is Apps
With “tvOS”, Apple brings App Store, gaming capability, and Siri to Apple TV, providing brands with a gateway to infiltrate the living room space.

The new iOS 9 will be made available to all users on September 16, with updated iPhones available starting September 26. The Apple TV and iPad Pro will hit stores later this fall, in October and November, respectively. As always, the Lab will offer our hands-on take on these next-generation devices, so remember to check back for more.