The much-anticipated new iPad confirmed the pre-announcement speculations, as Apple unveiled the brand new iPad Pro that boasts a stunning 12.9-inch multi-touch screen, capable of running two full-size apps in profile mode side by side. This will no doubt give brands more space to impress their audience on tablets with stunning graphics and more information.
iPad Pro boasts a new A9X processor, making it faster than 80% of the portable PCs sold in the past year, according to Apple. It also supports a new detachable smart keyboard a la Microsoft’s Surface and Apple’s first stylus named Apple Pencil for more nuanced interactions. Nearly as powerful as a regular laptop, iPad Pro signals the next stage of mobile devices’ takeover of consumer screen time. If your brand hasn’t adapted to mobile yet, you need to start developing a mobile strategy right now.