Facebook announced on Tuesday that it’s updating its Pages to offer brands enhanced call-to-action (CTA) buttons and improved layout. Now brands will be able to incorporate new CTA and messaging buttons to capture followers’ attention. Plus, Facebook is adding new sections such as “Shop” and “Services” sections that will help make Pages more organized on mobile devices.
What Brands Should Do
The social network company has been making strides in forging a more brand-friendly platform, and this update will no doubt make brand Pages more accessible on mobile devices. The inclusion of a Shop section would allow businesses to sell more of their products right from their Page, dovetailing nicely with the recent rise of social commerce, which retail and CPG brands should definitely pay special attention to.