Live from Oculus Connect in Hollywood, it’s IPG Media Lab. We’re on the ground trying the latest demos and covering the latest news from the conference.
Today the IPG Media Lab went hands-on with the Crescent Bay headset and Touch controllers as part of the Oculus Toybox Demo, their multiplayer interactive sandbox. As the headset booted-up a holographic head wearing a Crescent Bay appeared along a pair of hands – a headless avatar named Oculus Mike. From there, Oculus Mike introduced himself and began to walk me through the Oculus Touch controllers which are ergonomically designed carbon joysticks with a thumbstick and trigger buttons.
As the demo started, a table appeared that had a number of different toys, blocks, and lasers to play with. The hardware sensors allowed for a variety of gestures and interactions, including grabbing, moving, flicking, as well as punching the surround toys and blocks, and even head-butting the hanging tetherball above.
Despite the inability to walk around the virtual environment with Oculus Mike, the combination of VR and social interaction was perhaps its most impressive feat. With VR headsets poised to hit the consumer market in early 2016, marketers need to start exploring the VR landscape in order to understand what game developers will do with the ability to have multiplayer virtual environments and how brands can seamless integrate to enhance and bring value to the experience.