The latest update to the Google Maps Android app quietly added a new feature that lets users find places to stop along the current route. Now you can search for gas stations, restaurants, grocery stores, and more mid-route without leaving the navigation mode, and Google will show you results that are relatively close to the path you’re currently on.
What Brands Need To Do
With the addition of this new feature, Google is effectively adding hyperlocal search to in-car navigations, while also laying down the foundation for monetization opportunities, presumably in the form of sponsored pit stops. Local businesses could benefit greatly from this new feature, so it is important to get your store location and other relevant information properly indexed by Google.
Source: The Verge