In September, Facebook leveraged Oculus’ VR technology to bring 360-degree video support to its news feed in desktop web and Android app, and now it’s bringing those interactive spherical videos to iOS. The technology allows users to change viewing perspective by tilting their iPhones and turning around. Facebook is also opening up the format to advertisers, with the first batch of “immersive stories” coming from AT&T, Corona, Nescafe, Ritz Crackers, Samsung and Walt Disney World.
What Brands Need To Do
When Facebook first introduced spherical videos to its news feed, we expected Facebook to open this video format to branded content soon, which is now confirmed with those aforementioned “branded stories.” Distributing your branded VR-style videos through Facebook can help attract an audience seeking new media experiences and engage them with the added interactivity. For brands looking to stay ahead of the curve, now would be the time to start building a library of 360-degree content that is accessible across devices.
Header image is a promotional image courtesy of Facebook