On Wednesday Facebook announced that it will soon allow publishers to include more ads in the articles published with Instant Articles. The announcement came a month after some well-known publishers challenged Facebook over the ad restrictions it imposed in Instant Articles, which limited the revenue generated from content they posted. The social network first introduced Instant Articles in May, and now sees more than 100 publishers publishing stories with this feature on a daily basis.
Facebook bending to publishers and loosening its restriction in Instant Articles illustrated the ongoing push-and-pull between content creators and platforms. For brands, increased ad spots in Instant Articles spell more opportunities to reach mobile Facebook users by offering them a quick access.