Welcome to the Lab’s year-end review, looking back at some of our best and most popular posts from 2015.
In the past year, virtual reality technology has garnered great momentum in its development, and we have seen a number of brands and media owners, including Marriott Hotels, Birchbox, JCPenney, and The New York Times, experiment with VR content to entertain and connect with their audiences. Throughout 2015, the Lab team has always kept our finger on the pulse of VR development. In September, we attended the Oculus Connect 2 event to learn more about VR’s imminent future, and we organized a VR-themed Fast Forward event for our fellow agencies and industry insiders earlier this month. With VR technology poised to break into the consumer market in the next few years, is your brand getting ready to engage consumers with immersive VR experiences?