IPG Media Lab Releases Outlook 2016

Check out our brand new 2016 Outlook here.

Every year here at the IPG Media Lab, we round up the ideas that excite us: the market trends, new technologies, and consumer shifts that are changing the ways we evaluate, buy, and consume media. And today, we are happy to present you with our Outlook 2016 – “At Your Service”– which examines the rising challenges and opportunities for marketers in the age of media abundance and how brands can deliver true value and become “lifestyle” brands in order to break through.

Take a look and let us know what you think @ipglab on Twitter or contact our Client Services Director Samantha Barrett ([email protected]); we’d love to hear from you.

Check out our special interactive Outlook webpage here: https://ipglab.com/outlook2016/