What Happened
You will soon be able to live stream 360-degree videos on YouTube, as the digital video platform looks to push deeper into virtual reality content with immersive live broadcasts. YouTube added live-streaming capability back in 2010, and introduced support for 360-degree videos in July last year. The Alphabet-owned company has been reportedly meeting with multiple 360-degree camera makers to discuss possible partnerships and integrations. Previously, YouTube has worked with GoPro to create The GoPro Odyssey, a 16-camera rig developed by Google’s JUMP program, which allows for real-time stitching of 360-degree videos while shooting.
What Brands Need To Do
Both virtual reality and live streaming provide new platforms for brands to connect with their audiences in innovative, exciting ways. By combining the two, YouTube may provide brands with a killer tool to amplify the reach of their sponsored events and engage with online consumers in real time, and that is something all brands with branded events planned should pay heed to.
Source: Buzzfeed
