Google officially started rolling out the Accelerated Mobile Page (AMP) project to news publishers on Tuesday, aiming to bring a faster experience to the mobile web. Today, the search giant has started highlighting AMP-enabled pages in its mobile search results with a carousel feature. Now when users search for news on mobile devices, both iOS or Android, they will see a carousel atop the search results with stories on AMP-enabled sites. After clicking on a story in the carousel, users can also swipe left and right to read the other AMP pages featured in the carousel without returning to the search results page.
Popular CMS platform WordPress has created a plugin for self-hosted websites to support AMP, as well as adding automatic AMP support to all sites hosted on WordPress,com.
What Brands Need To Do
Compared to Facebook’s Instant Articles, Google promises publishers more control over the ads they put in AMP pages. Nevertheless, brand advertisers should be mindful with the ad networks they use to make sure their ads will be supported by AMP pages. Brands with WordPress sites should also consider installing the aforementioned plugin to provide consumers with a better user experience when accessing their content.
image courtesy of AMP Project Blog