Instagram To Follow Facebook’s Playbook In Ad Products

What Happened
In an interview with Re/code, a spokesperson for Instagram revealed its plan to build out its ad products to make its platform more brand-friendly. Taking multiple pages out of Facebook’s playbook, the photo-sharing social network is said to be expanding its tools for marketers including profiles for businesses similar to Facebook’s Pages, additional measurement data on all posts whether they are paid or not, and the ability to buy ads via a mobile device.

What Brands Need To Do
Throughout last year, Instagram ramped up its efforts to court brand advertisers, introducing several new ad products and targeting tools that use Facebook’s data. In January, the Facebook-owned photo-sharing app announced that it had hit 200,000 advertisers, which is more than Twitter has. As Instagram becomes more ad-friendly, brands that are seeing positive results from their Facebook campaigns should certainly try out what Instagram has to offer as well.


Source: Re/code