Spotify is bringing its full-screen desktop display ads to mobile in an attempt to grab more attention of mobile users. Starting today, the music streaming service is offering a new mobile ad unit dubbed Overlay Mobile, which allows advertisers to buy display ads for both iOS and Android mobile devices. Spotify says this new ad unit provides 100% viewability, as it serves as the “welcome back” ad and only appears when a user has the app open.
What Brands Need To Do
This new mobile ad product shows that Spotify is following its audience, as 65% of global streams are now on mobile devices. The streaming service shared earlier today that it now has 30 million paying subscribers out of a total of over 75 million active users, which leaves around 45 million Spotify users on the ad-supported free tier. If your brand wants to reach those Spotify listeners on mobile, this new ad unit should provide an effective way to do so.
Header image courtesy of Spotify for Brands