A PSA campaign by non-profit Recycle Across America live-streamed their celebrity-studded photoshoot event in Los Angeles on 500 digital billboards across the U.S. on Thursday. The photoshoot was expected to generate over 3 million views on the billboards, which were donated by outdoor advertising agency Lamar Advertising to celebrate Earth Day.
What Brands Need To Do
According to Lamar Advertising, this campaign marks the first time a branded event was broadcast live on digital billboards at scale. Live-streaming has been gathering considerable momentum in recent months thanks to the popularization of Periscope and Facebook Live. So it makes sense to leverage the extensive reach of digital OOH to further expand the reach of live-streamed content. We expect to see more brands try their hand at this type of innovative OOH campaign.
Header image courtesy of Recycle Across America