Facebook is venturing into producing live programming as it teams up with London-based marketing agency DigitasLBi to create Rise and Shine, a daily morning show that will be live-streamed to users via the News Feed. The show will include common morning show segments such as local weather reports or recipe recommendations, but it will also offer many branding opportunities. Each episode will be sponsored by a brand and appear on that brand’s Facebook Page, and DigitasLBi promises to work with sponsors to customize content. Besides the News Feed, users can also follow the show by subscribing to a chatbot on Messenger.
What Brands Need To Do
Facebook’s live videos do not currently carry ads, but some brands, such as GE, are already using it to broadcast sponsored events and branded content. This live morning show offers brands an opportunity to reach the massive audience on Facebook. As livestreaming continues to take off, brands should consider similar sponsorships or broadcasting their own events to reach a live audience.