eBay worked with Australian department store Myer to develop a virtual reality shop that allows users to shop with their eyes. Using a system called “Sight Search” that eBay developed, users can choose items by staring at them for a few seconds or add items to a shopping cart by staring at the “Add to Basket” button. eBay says it is also working on a payment solution that will allow customers to pay with their eye movements. The shop contains products sold through Myer, including 3D models for the top 100 items in each category, and it can be accessed through existing headsets such as Samsung Gear VR. eBay is also giving away 20,000 Google Cardboards it dubbed “Shopticals” to spread the word.
Why Brands Should Care
This new VR department store offers a glimpse of the future of ecommerce. To entice and attract shoppers with this type of innovative shopping experience, retailers and brands that sell directly to customers online may consider integrating VR technology into their online user experience.