Following the launch of an eSports network and programming on Facebook last month, popular video game maker Blizzard is forging a bond with the social network by integrating Facebook’s login and Live video features into its PC games and online gameplay service Battle.net. This integration allows players to easily start broadcasting their gameplay on Facebook. Although Battle.net added support for Twitch last September, this will no doubt put some pressure on Twitch as Facebook gears up to compete for the game streaming market.
What Brands Need To Do
Given Facebook’s massive user base, its newfound interest in gameplay streaming should come as an auspicious sign for the gaming industry. Quickly growing from a nerdy niche to a legitimate new media segment that commands millions of eyeballs, the gaming industry has enjoyed rapid growth in the past few years. Meanwhile, Facebook has been making a strong push for its Live video product in the recent months, so it makes sense for the social network to tap into one of the most popular content segments in live streaming. For brands seeking to connect with a young, male-skewing audience that video games typically deliver, this provides a new channel to reach a wide audience. Therefore, now is the time for brands to include video game streaming and eSports as part of the media strategy via relevant sponsorships.