Teads Enables Brands To Buy 360-Video Ads On Popular Sites

What Happened
Teads, an online ad marketplace that handles the video ads on sites such as Mashable, The Guardian, and Forbes, has added support for 360-degree video to its inRead toolkit for advertisers. This addition allows brands to buy this immersive video format on those popular news sites to reach a wider online audience with 360-degree content.

What Brands Need To Do
As popular platforms such as Facebook and YouTube have started to support 360-degree video content, the vieo format is gaining momentum among mainstream consumers. But compared to regular video content, 360-degree videos are not as easy to produce, and the ad network infrastructure for 360-degree video is still in its infancy. Therefore, early adopting brands should consider giving Teads a try to amplify the reach of their existing branded 360-video content. For other brands, we suggest working with content creators to build up a library of branded VR content to engage with their audience.


Source: The Drum