Facebook has scored an exclusive content deal with NBC for the upcoming Summer Olympics. NBC will share highlight clips and recaps of the Games each day via its Facebook Page and Instagram account. NBC will also be using Facebook Live to stream some interviews with athletes and commentators, but it won’t be broadcasting any live footage of the Games on Facebook.
This is not the first time NBC has turned to Facebook for amplifying its Olympics content – the two companies also teamed up for the Sochi Winter Olympics in 2014. And despite getting some exclusive content from NBC, Facebook is not the only social channel the peacock network will be using this year as NBC struck a partnership with Snapchat in April to distribute Olympics-related content via a pop-up Discovery channel and custom Live Stories.
Why Brands Should Care
This is a major score for Facebook as it continues to build out its video products in a bid to attract more ad dollars. Although Facebook has yet to introduce any ad product for its Live video or announce any sponsorship opportunity surrounding the Olympics content, this content initiative adds to Facebook’s growing video content. As Facebook continues its efforts to attract more video viewers, early-adopting brands such as Popeyes and Birchbox have been hosting live events on Facebook to engage with fans. Brands should consider trying their hands at live streaming so as to connect with an online audience in real time.