Facebook continues to dive deeper into ecommerce as the social network updates its existing Offers product for saving digital coupons. Now Facebook users can save digital coupons they collect from Facebook Pages and ads to an Offers tab. Facebook will remind users via push notifications when an offer is nearing its expiration date. The update also grants brands more control over who can see an offer ad by using Facebook’s ad-targeting options.
What Brands Need To Do
As more and more consumers now shopping online and with their smartphones in store, leveraging smartphone-enabled technologies such as mobile payment and digital coupons will make for a crucial part of the consumer experience. The new Offers features give users more incentives to shop with Facebook in stores and online. For brands looking to experiment with social commerce, Facebook Offer and its affiliate ad products should be a good place to start.
For more information on why brands should adopt an omnichannel approach, check out the Boundless Retail section of our Outlook 2016.