Following the deal it inked with NextVR in February to develop VR content from sports events it broadcasts, Fox Sports is now teaming up with live-streaming startup LiveLike to broadcast some of its upcoming collegiate football games in virtual reality. Viewers can download the Fox Sports VR app, which is available on iOS, Android, and Gear VR, and sign in with their cable provider credentials to watch games in several immersive settings. Besides standard 360-degree views from different viewpoints, the app also features a Virtual Suit mode that simulates a viewing experience from a VIP suite.
Why Brands Should Care
By combining the immersion that VR technology provides and the immediacy of live streaming, Fox Sports is creating a powerful viewing experience that more content creators and media owners should explore to fully engage their audience. With the quickening pace of VR content development and an increasing number of ad platforms testing new formats in VR and 360 video, brands need to start working with content creators today to produce branded 360-degree and/or live video content.
The Lab currently has four VR headsets — an Oculus Rift, an HTC Vive, and two Samsung Gear VRs — ready for demos. If you’re interested in getting a hands-on demo and figuring out how your brand can employ VR to excite and engage with consumers, please contact our Client Services Director Samantha Holland (firstname.lastname@example.org) to schedule a visit to the Lab.