Hershey’s is experimenting with innovative packaging to provide customers with a delightfully interactive experience. Working with IPG Media Lab, ad agency Barkley, and haptics tech startup Novalia, the company created a limited-edition “Remixer” package for its TAKE5 snack bar that lets customers play DJ and create their own unique tracks with no app required. As part of its “Respect The Remix” campaign, the confectionery giant is hosting a sweepstakes on Twitter to give fans a chance to win Remixer-packaged TAKE5 bars.
What Brands Should Do
Hershey’s is commendable for this innovative use of conductive ink technology in packaging, which adds some fun and interactivity to its product. Other CPG brands should take a cue and start exploring ways to apply new technologies such as haptic feedback or augmented reality to inject some extra value to their packaging.
If you would like to learn more about how your brand can use new technologies to add some interactive fun to your product packaging, please reach out to our Client Services Director Samantha Holland (firstname.lastname@example.org) for more information or to schedule a visit to the Lab.
Header image courtesy of Hershey’s YouTube Video