Amazon announced on Wednesday that it is partnering with the Wynn Las Vegas Hotel to put Amazon Echo smart speakers in its over 4,700 rooms by the summer of 2017. At launch, hotel guests will be able to talk to Echo’s Alexa voice technology to control the room’s lighting, temperature, TV, and curtains. More features are planned to be added in the future, including a Wynn Las Vegas personal assistant and music streaming.
What Brands Should Do
This is a great marketing move for both parties as it not only provides Wynn customers with a frictionless, modernized hotel room experience that makes it stands out from the peers, it also helps Amazon introduce Echo and Alexa to a wider range of consumers. Conversational smart home device is a natural fit for hospitality brands looking to update their customer experience. Brands need to start exploring these conversation-driven platforms for integrations today as more mainstream consumers will soon become reachable via these voice-based devices.
How We Can Help
The Lab has extensive experience in building Alexa Skills and chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The NiroBot we built in collaboration with Ansible for Kia is a good example of how Dialogue can help brands build a conversational customer experience supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on messaging apps and other conversational interfaces, or to leverage the Lab’s expertise to take on related client and learning opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland (firstname.lastname@example.org) to schedule a visit to the Lab.