Sony Pictures has created an AI version of the Red Queen character from its film Resident Evil: The Final Chapter to promote its impending theatrical release. Partnering with artificial intelligence agency IV.AI, the companies created a chatbot across messaging apps such as Facebook Messenger and Telegram and social media in multiple languages to engage with fans to build up buzz. This is not the first time sony has created a chatbot to promote one of its movies. Previously, it worked with our sibling agency UM to create a Facebook chatbot to promote the Goosebumps movie.
What Brands Need To Do
Sony’s latest chatbot effort offers another example of an entertainment brand seeking engagement with their prospective audience with a chatbot, following the Kik chatbot that Paramount created to promote the Teenage Ninja Turtle movie. As consumers continue to embrace messaging apps and chatbot services, brands need to consider developing useful bots to reach customers on the popular messaging apps they’re already using.
How We Can Help
The Lab has extensive experience in building branded chatbots to reach consumers on conversational interfaces. So much so that we’ve built a dedicated conversational practice called Dialogue. The NiroBot we built in collaboration with Ansible for Kia is a good example of how Dialogue can help brands build a chatbot experience supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.
If you’d like to learn more about how to effectively reach consumers on messaging apps and other conversational interfaces, or to leverage the Lab’s expertise to take on related clients and learning opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.
Source: Marketing Dive