Kia To Launch Super Bowl Spot Via Messenger Chatbot

What Happened
Kia announced Monday that it will release its Super Bowl spot via NiroBot, the Facebook Messenger chatbot that the Lab created in collaboration with Ansible, as the auto brand looks to bolster the technologically advanced image of its new Niro crossover. Starting this Wednesday, Messenger users will be able to ask NiroBot to play Kia’s Super Bowl spot for Niro crossover starring Melissa McCarthy ahead of the game day.

What Brands Need To Do
Designed as a customer engagement tool, the NiroBot packs some great customer service functions including a guided vehicle discovery, comprehensive technical knowledge, and test-drive scheduling. Choosing the NiroBot as the place to launch its anticipated Super Bowl spot is a good way for Kia to draw attention to this new chatbot and send more customers on the discovery journey to learn more about its Niro model.

Facebook Messenger is used by more than one billion consumers worldwide monthly, and study has shown that more and more customers are opting to communicate with brands on social and chat apps. For brands looking to connect with customers on those messaging platforms, a well-designed chatbot is an effective tool that brands should consider for handling basic customer service and boosting engagement.

How We Can Help
The Lab has extensive experience in building branded chatbots to reach consumers on conversational interfaces. We’ve built a dedicated conversational practice called Dialogue, which aims to help brands build a chatbot experience supercharged by our stack of technology partners with best-in-class solutions and an insights engine that extracts business intelligence from conversational data.

If you’d like to learn more about how to effectively reach consumers on messaging apps and other conversational interfaces, or to leverage the Lab’s expertise to take on related clients and learning opportunities within the IPG Mediabrands, please contact our Client Services Director Samantha Holland ([email protected]) to schedule a visit to the Lab.


Source: AdAge

Header image courtesy of Kia’s YouTube