Pizza hut has taken the one-click ordering concept to new territories with a pair of bluetooth-enabled sneakers that you can order pizza from. Dubbed Pie Tops, the shoe essentially has an Amazon Dash-like button hidden on the tongue, which people can click to initiate the default order that they have configured with their Pizza Hut mobile app.
What Brands Need To Do
While this is clearly a marketing stunt, Pizza Hut’s pizza-ordering sneakers demonstrate how IoT technologies have made it possible to expand customer touchpoint beyond screens. It points to a future where billions of connected devices, be it your home appliances or the public amenities, will become capable of such ecommerce features. In fact, Visa has already struck a partnership with IBM to fast track the development of the so-called “IoT commerce,” i.e. the kind of automated digital transactions initiated by connected devices according to preset, contextual triggers. For brands, this means it is time to start considering developing an IoT strategy and figure out how connected devices can expand your sales or distribution channel.
Header image courtesy of Pizza Hut’s YouTube