On Monday, Hulu announced it has reached an agreement with NBCUniversal to add programming from NBC and Telemundo-owned networks to its upcoming live TV subscription. This rounds out all four major broadcasters for Hulu’s live service, which is set to launch in the coming months. Moreover, this deal also gives Hulu a nice boost in terms of sports programming, as it gains access to a range of NBC-owned sports content, including Sunday Night Football and the Olympics. The comprehensive lineup should give Hulu an edge as it sets to compete in a crowded market against other OTT live TV services including DirecTV Now, Sling TV, PlayStation Vue, and YouTube TV.
Update May 3: Hulu Live service is now available (in “beta”) for $39.95 a month. Per Ad Age, this live TV service will include “dynamic ad insertion capabilities, meaning advertisers can serve messages to specific targeted audiences. The navigation screen will also allow for additional advertising opportunities beyond the 15 and 30-second spots.”
What Brands Need To Do
Hulu currently has over 12 million subscribers in the U.S., making it the third biggest OTT streaming service after Netflix and Amazon Prime. Unlike the other OTT streaming services, Hulu is an ad-supported service, and the upcoming live TV service should continue to make the case for Hulu as a brand-friendly platform. With U.S. cord-cutting households hitting over 25%, it is important that brands look for new ways to reach those viewers and take advantage of the addressable viewer data that those OTT streaming platform offers to explore better targeting options.