Guinness is adding a little VR fun to its in-store sampling promotion to entice shoppers to try out its latest line of beers. Working with R/GA London, the Irish brewer created a 360-degree video designed to transport viewers into a world of colors, shapes, and sound that Guinness says are “scientifically proven” to enhance flavors of each of its new beers. This unique campaign will take place in selected Tesco stores in the U.K. starting this month, with plans for international roll-outs set for later this year.
What Brands Need To Do
This campaign offers an innovative take on in-store samplings as it shows how a CPG brand can leverage immersive content to add some flair to your product experience. With VR technologies continue to mature and become available for mass consumers, brands should consider exploring this type of experiential marketing that truly engages with your target audiences through the kind of immersive storytelling that VR content enables.