Three reasons Android could terminate Apple

Best blogs of 2009 The smartphone market seems to be shoe-in: Apple has got momentum in the space reminiscent of their takeover of the MP3 player market years prior with the iPod. Despite this momentum, the discerning media planner working on mobile for six months out should take note – Google’s Android is poised to crash Apple’s party.

Android Clones: While the iPhone had Chinese imitation devices, Android will literally have a clone army. The open source system will live on a handful of devices by the end of this year, and dozens of devices by the end of 2010. So while the system seemed to languish when the only Android device was the G1, with phones like the HTC Hero and myTouch 3G, Android will traverse carrier networks and handset manufactures. Continue reading “Three reasons Android could terminate Apple”

The battle over wireless networks begins

The battle for net neutrality begins (iStock)The FCC has thrown down the gauntlet about network neutrality. While there is a case to be made both for and against a government mandated network neutrality, FCC Chairman Julius Genachowski is strongly making the case for it. He’s working to have the FCC’s current governing principals turned into hard-coded rules, and to increase the four to six, adding in a principal regarding network non-discrimination (aka neutrality) and one on transparency and openness.
Those are some fighting words.

The FCC has so far skirted around the issues of network neutrality, ruling in ways that indicated their support of the concept, but not calling it out specifically. This latest move is going to cause ripples. Continue reading “The battle over wireless networks begins”

Netflix’s crowdsourced victory

Netflix's crowdsourced victory (Netflix)Three years and one million dollers later, Netflix has an improved ratings and recommendation system, and months of free advertising in the lead up to a jubuilent conclusion for the BellKore Pragmatic Chaos team. Thousands of teams from across the world submitted their ideas, ultimately leading to a final round of mergings which brought team BellKore across the finish line 20 minutes before their primary competitor, Ensemble.

The experiment is a three-fold triumph: For Netflix (the company’s stock has been steadily climbing over this year and was up .30 on Monday when the results were announced); For the wider technology community who will get to benefit from the winning team’s algorithms–publishing methods was one of the stated requirements of the competition; and for the infinite possibilities of crowdsourcing–both as a problem solving and a marketing tool. Continue reading “Netflix’s crowdsourced victory”

Game marketing lessons from retailers

Ubisoft Montreal/Target Column originally featured on MediaPost

There’s a recent trend among video game retailers that’s worthy of note for brand marketers. For a while now, retailers such as GameStop have been offering exclusive extras for their customers. These premiums were typically small tchotchkes, small inexpensive trinkets. But now we’re seeing this trend extend into the realm of downloadable content.

I recently returned from a vacation to Italy, where I saw the Palazzo Medici — an exquisite palace built during the Renaissance by Florence’s resident ruling family. If I want to access the Palazzo in Ubisoft’s upcoming game “Assassin’s Creed 2,” I’ll have to purchase the title from GameStop. This is hardly the only instance of this type of promotion. Read more.

Social media & the unbearable loneliness of being

Social media and the unbearable loneliness of beingIt’s the security lines at airports that make me feel most alone in the world.

All that patting down, removing items from my person and from my belongings… For those few minutes where you shamble through the security scanner, barefoot, divested, unconnected, surrounded by strangers, and observed by cameras and armed security officers, I feel totally, and helplessly alone.

I’ll come back to that in a moment. But first–have you looked at the growth of social marketing activity lately? Exponential growth, faster than any other medium. It took television 30 years to reach an audience of 50 million people; Facebook did it in just two. Over 95% of Generation Y use social media.

The question that fascinates me is simply, “Why?”

Continue reading “Social media & the unbearable loneliness of being”

Six sites every fashion marketer should know

Six social sites every marketer should know (Polyvore/AdAge)Buzz over the New York 2009 Mercedes-Benz Fashion Week is growing and top designers from across the world are taking center stage, introducing their long anticipated collections. This is how the fashion industry has operated for nearly 100 years: Designers secretly produce the fashions that they feel are most relevant to their lines, and retailers decide what items are most relevant to their customer base. But the fashion industry is at the verge of a tipping point — one that could change this system forever.

Social media has deconstructed the traditional means of communication between retailers and consumers by adding new channels for discussion. 
Read full article on AdAge.

Is it the age of the free lunch?

Is this the age of the free lunch? (Sonya Rosas)One of the challenges of working in digital media is feeling like a blind man. You can hear, smell, taste the changes happening around you–but it always feels like you’re missing part of the equation; where is this going, what is happening next, what is at the horizon line? That’s how most of us who are honest about it feel anyway. It took a visit from Chris Anderson, Editor of Wired magazine to the Lab to discuss his latest book to provide some comfort.

In the same way that his first book, “The Long Tail” helped many business people as well as digerati marketers grasp the power of the niche market that developed as a result of the incredible thing we call the Internet, his second book, “Free” aims to help us all understand evolving economic models, since many of the items in our bag of tricks don’t seem to be working the way they used to. Continue reading “Is it the age of the free lunch?”

Emmys acknowledge role of digital platforms

Emmys acknowledge interactive (Academy of Arts and Sciences)This year I sat in on the blue ribbon panel for judging the final winners of 2009 Emmy Awards for Creative Achievement in Interactive Media for Fiction and Non-Fiction.  As a member of the executive committee for the Interactive Media Peer Group for the Academy of Television Arts and Sciences, it’s been a big year for interactive plays in all television content.

As announced earlier this summer, below are the 2009 Primetime Emmy Awards Nominees for Outstanding Creative Achievement in Interactive Media: Continue reading “Emmys acknowledge role of digital platforms”

8 strategies for reaching eco-minded customers

Reaching eco-savvy customers online (iStock)The green marketing space is exploding with new opportunities for brands to make their mark. And it’s no surprise why: According to a study released by Strategic Oxygen, GCI Group and Cohn & Wolfe more than 70 percent of global respondents said they “probably” or “definitely” would increase their preference for a brand’s green products if they were convinced of the positive impact on the environment and business. Almost 60% said they would expect to pay a premium for green products.

Brands that ignore the move towards greener practices (or exaggerate their sustainability efforts) do so at their own peril. Increasing numbers of watch dog sites such as the “Green Washing Index” evaluate brands’ environmental marketing campaigns for their authenticity.

But how exactly can brands participate in the “green” conversation online, showcase their sustainable efforts and products, and drive traffic to their online sites and physical stores in this space? Continue reading “8 strategies for reaching eco-minded customers”

Consumers turn online for car purchases

AutoNiches (HybridSUV.com)Americans more than ever are heading online to get purchase critical “information.”  Given the tough economic times, the value of every spare dollar means that people have to be more thoughtful about how they spend it.

As a recent article in the Wall Street Journal reveals, auto purchases are no exception.  Not only is general information about a car important but finding/affiliating with like consumers is spawning a growth in “niche” online sites.  Even as U.S. auto sales have fallen by about 30% this year from a year earlier, more than 100 new auto-related Web sites have been launched, says research group Hitwise. Continue reading “Consumers turn online for car purchases”