This month, along with the announcement of our retail alliance with AOL, Mediabrands unveiled of a new shopper market agency called Shopper Sciences. Retail veteran and Mediabrands EVP, John Ross will head the agency which will focus on the key influence factors in shoppersâ€™ journey from undecided to decided.
Utilizing a range of tools from across Mediabrands, and relying heavily on the Lab, the new shopper marketing agency will have the ability to pinpoint the media sources that move a shopper from indecision to decision, evaluate the barriers to purchase at different points within the purchase cycle.Â Â The agency will use influence research to reveal points where the shopping process fails to meet consumersâ€™ needs.Â By also partnering with Geomentum it will provide clients with location-based insights and customer traffic to retail locations.
The Lab sat down with John Ross to discuss the future of the Shopper Sciences Agency. Continue reading “Making shopping a science”