The Lab attended a demo day for the R/GA Connected Devices Accelerator at SXSS 2014. Powered by Techstars, the program showcased nine exciting startups that have been incubated and mentored at R/GA’s NYC campus in recent months. The common thread between these startups, as the name implies, is that they are all connected devices, products […]
Out Of Home is undergoing a rapid transformation as it begins to catch up to the digital world with mobile driving much of the innovation. The quintessential media holdout still operates in a similar fashion to the Don Draper days. Static media is served for months at a time to an audience modeled by traffic […]
Mobile measurement is one of the biggest challenges for marketers but some learnings at the IAB Mobile Marketplace event demonstrate that we won’t be able to use that excuse for much longer. And despite the lack of cookies, audience profile data, location tags, device IDs and more are giving marketers plenty of targeting capabilities. YP’s […]
A one-day exhibit at the New Museum in New York City and sponsored by the United Nations Mine Action Service sought to educate the public about the dangers and horrors of landmines throughout the world. What made this exhibit unique was its use of a mobile app and BLE beacons (aka “iBeacons”) to power the experience. […]
SXSW interview with inMarket CEO Todd DiPaola who breaks down iBeacons and their mobile to mortar solutions. Read more iBeacon Stories
According to The Wall Street Journal, Apple is looking to expand its presence into the mobile-payments space as Apple’s senior vice-president, Eddy Cue, has begun making inquiries into the possibility of Apple handling payments for physical goods and services. Though services like Square, PayPal and Stripe have dominated the space thus far, Apple’s note-worthy lack […]
