Location-based services have been in existence for quite some time, but that doesn’t mean there isn’t room for some serious improvements. If you want to share your location today, you can use GPS and wifi which work to a point, but certainly have their drawbacks. Just think about that time you stood paralyzed on the […]
What Happened Google introduced its own beacon protocol named Eddystone last July to compete with Apple’s iBeacon, and now it is finally being tested in the real world. Proxama, a UK-based mobile commerce company partnered with out-of-home advertising firm Exterion Media to create the MyStop project, which marks “the world’s first deployment of a Physical […]
What Happened Last July, Google launched its own beacon initiative Eddystone to compete with Apple’s iBeacon, and now it is expanding the reach of its beacons by adding the capability of recognizing and interacting with nearby beacons to its Chrome browser apps. Starting with version 49, currently in beta, Chrome for Android will be able […]
What Happened On Sunday Apple quietly launched a dedicated indoor mapping app on iOS named Indoor Survey, which uses radio signals and WiFi to locate users and allow business owners to map out their venues using nothing but iPhones. This first-party app marks Apple’s latest effort in indoor mapping, after introducing iBeacons in 2013 and […]
Read original story on: 9to5Mac At the WWDC event last week, Apple Pay received a major update that added support for rewards and loyalty programs. Now, new reports claim that with the new Wallet app in iOS 9, revamped from the old Passbook app, Apple will allow brands to send out customized offers through its […]
Even though Apple Watch won’t come out until March, some brands are gearing up to be ready for the much-anticipated wearable on Day One. Here are some prime examples of the early testers of Apple Watch across the industries. Advertiser: Last week at CES, TapSense unveiled its plans for building a programmatic ad platform targeting Apple’s […]
Street Flight just presented the best location-based marketing campaigns of 2014. Here’s a one-sentence-each breakdown of their Top 10 pick. In-store Retail Goodwill used location marketplace xAd’s SmartAudience and SmartFencing products to boost direct contributions at the community non-profit’s national donation center. American Eagle gave Shopkick’s iBeacon in-store marketing program a shot in October, to […]
Roximity is a leader in the emerging space of “hyperlocal retail”: using its state-of-the-art beacon technology, the company aims to understand consumer behavior and advertising effectiveness at shelf. In the past two weeks, Roximity has released a new generation of beacon hardware with greater range, battery life, and security, in addition to partnering with shopping app giant Ibotta, which […]
With the rise of ecommerce, brick-and-mortar retailers are facing increasing challenges from the digital stores. But national chain store Macy’s is staying ahead of the market with two power moves that make shopping more personalized and convenient for its customers across platforms. The first step it took was embracing beacon technology. Macy’s announced that it […]
The tremendous growth of smartphone sales has put a spotlight on the use of proximity marketing. Companies like Euclid can use WiFi tracking to follow customers through a store, see where they pause and where they continue without browsing. Qualcomm’s Gimbal platform offers the same type of functionality using iBeacon tracking. With all of the […]
