SkipIt operates a publisher network that allows users to pay an upfront fee that can be allocated to skip video ads. While their reach is miniscule and the offering a bit expensive, it does introduce an interesting proposition, essentially enabling a hybrid paid subscription model. We’ve seen advertisers enable similar transactions by crediting users through behaviors like sharing or liking content, but never such a direct monetary exchange. As micropayments become more engrained with online services, these sorts of solutions may not appear so farfetched in the future.
Alternative Social Network App.net Gets 500K In Funding For Paid For, Ad-Free Service