One of the most buzzed-about fashion apps to come along in a while has officially launched today. Created by London startup Chapeau Labs, Bokenhat recommends the type of hat you should wear on a given day. It determines this from a variety of sources including the weather, your location, current fashion trends and current traffic conditions via a partnership with Waze.
As you might recall from earlier this year, Accuweather and The Weather Channel engaged in a fierce bidding war to provide the weather data for Bokenhat. “I usually never regret losing a bidding war,” the CEO of TWC was quoted as saying after Accuweather was chosen, “but this one stung. No one is really capturing the hat-wearing audience and this was a good a shot as any.”
Similarly, the selection of Waze to provide traffic data was quite a coup for the social driving startup. Heretofore Waze had been used for a wide variety of campaigns, including the famous Tylenol “Traffic Headache Simulator” and the Carnival Cruises “Imagine Your Car Was a Big Cruise Ship” efforts. By breaking into the hat space, Waze has opened up a whole new market for them to monetize.
“This app is going to be a big deal” said industry analyst Reginald Goodwin Esq. this morning. “This pulls the entire hat-choosing experience together in one place and makes a tough choice easy. Chapeau Labs can do no wrong.”
Silicon Valley has always been known for brain over brawn, but lurking in the shadows of the startup world are a handful of technerds that also put in some serious hours hitting the gym. Here’s our roundup of the five best pecs in tech:
1. William Marist, Bitript
2. Tom Goodwin, Vingle
3. Elliot Frisk, CodeIron
4. Evan Chadakoff, Quadstech
5. Blake Goldberg, Meezu
Think you’ve got these guys beat? Tweet or Instagram a pic of your Pecs with #bestpecsintech
On the topic of the now-ubiquitous slideshow, we felt compelled to showcase, in our
ever slideshow, our four favorite slideshows on slideshare. Our first selection is the ultimate, be-all-end-all guide to “Getting Your Users to Actually Use Your Product so You Can Sell It,” brought to you by KISSmetrics, that includes important facts such as “Activation is the key” and “deliver on the value that you promised.” In third, uploaded by SOAP Presentations, is “10 Presentation Facts You Should Know,” to help people who make presentations for a living make more presentations. Finally, Desk.com presents their “Principles of Customer WOW,” which brings to light brand new marketing principles like “customer service is IMPORTANT.”
Inspired by the backlash against Garden Spot High School’s “Gangnam Style” homage and other similar videos , YouTube today launched a new “Un-Watch” feature. Garden Spot’s clip has been described by Huffington Post as the “worst Video on The Entire Internet.” Four agonizing minutes of kids screwing up the horsey dance, singing “Spartan High School style,” and “Hey.. Lunch lady!” with droll, half-hearted delivery. And while millions are ironically amused, others simply want a few wasted minutes of their life back.
Un-watch is a curious product launch but has been a long time in the making. “It’s a way to not only erase the experience” says YouTube’s Elliot Neary, “but to also remove the support you’ve given a video by upping it’s viewcount. Ultimately this is about identity— people want to know that their views are are being counted only for the videos they believe in.”
The new “Un-Watch” button lives directly next to the video play button but with a reversed icon facing leftward. Google is a bit more cagey about revealing details of the technology itself. “You know those scenes in Men In Black where they use that device to erase a few minutes of memory?” says Neary. “It’s basically like that, but online. It’ll be like you never watched the video at all.”
The response to the launch has been unanimously praised and has unsurprisingly found strongest support among teens and sci-fi fanatics. Geoff Countryman, a longtime Star Wars devotee and self described “tech nerd” says “it’s basically the coolest thing I’ve ever seen. There are some videos that just need to be unseen.”