Topshop Distributes Runway Looks With Chirp

Topshop has been on the forefront of integrating technology with fashion and sales, but this year the company is looking to one-up itself one more time. For its spring collection, it partnered with Chirp, a software company that transmits image data via subaudible, sonic identifiers. Topshop will set up “Chirp Locations,” where phones can pick up these signals and view exclusive, sometimes behind the scenes footage. The experience will take place at Topshop’s Oxford Circus flagship store in London, where a Chirp and Twitter “garden,” of sorts, has been erected for the event. Consumers at home will be able to see the event through a live stream, and won’t be left out of the action. In addition, all of the makeup products used at the show will be available immediately after the show for pre-order, adding the ever-valuable e-commerce element to the show. 

Foursquare And Deezer Incentivize Check-Ins

Foursquare’s monetization strategy relies in large part on offering other businesses large quantities of user data – so partnering with other companies to encourage the creation of that data comes as no surprise. Today brings another such partnership, this time with Deezer, to help incentivize check-ins at live music concerts. Users in Brazil, the UK, Ireland, France, Belgium, Spain, Italy, and others can opt into a 3-month Deezer Premium+ subscription after several check-ins at different gigs. Over 15,000 venues presently support the scheme, and Foursquare’s partnership points to a continued effort to increase its monetization and data edge. How well these partnerships work to boost Foursquare’s business remains to be seen, but it must be noted that they’re working diligently to increase check-ins across the board. 

City-Wide Art Initiative Promoted By Twitter Piano

From June 1st through June 16th, 88 pianos will be placed throughout the five boroughs by the non-profit Sing for Hope, whose mission is to provide public art and “Art for All.” One of these pianos is interactive, and takes music requests through Twitter. Using the handle @stanleypiano, users can tweet a song they would like the piano to perform, which would in turn be added to the queue. A notification is sent when the song is about to be performed. Clearly, the opportunity for the public to physically work with art via social media is a powerful interaction that can be leveraged on many levels.