Oscar Mayer Launches Bacon App

Oscar Mayer debuted a new experiential campaign to give bacon lovers the chance to wake up to the sound and smell of bacon in the morning. Called “Wake Up and Smell the Bacon,” the app is a combination phone app and iPhone dongle that completely takes over the phone’s alarm: the dongle plugs into the headphone jack to release bacon smell when the alarm sounds. Fans won’t be able to purchase the device, however; Oscar Mayer is only making a limited number of dongles, and fans apply for a chance to win one by taking a quiz on Oscar Mayer’s website. The contest runs through April 4th, and is another example of creative, experiential design creating a buzzworthy concept working well for brands.