When Beats Music announced its streaming music service, many wondered how it would be able to compete with the likes of Spotify and Pandora, the industry heavyweights. Now we have a better idea; after their acquisition by Apple, Beats Music is using its industry clout to gain access to big exclusive singles, like Jay-Z’s remix of “Jungle.” Though Spotify has about 40 times the number of subscribers, Beats has the brand names – and now, it also has industry exclusives to lure new users.
Dr. Dre is now a Hip Hop billionaire. Apple has reportedly agreed to a deal to purchase Beats Electronics – including both the electronics and streaming service – for $3.2 billion. According to reports from the Financial Times, the deal could happen as early as next week. Apple and Beats already had a strong relationship, as Beats showcased their Dre headphones and speakers inside the Apple Store. Many suggest that the move is mostly geared towards acquiring the now-popular Beats Music streaming service, as iTunes Radio has all but flopped. The acquisition of Beats would ensure that Apple gets its hands on a popular streaming platform, one that it could properly leverage to deliver music to consumers in new and different ways. In that sense, the move isn’t surprising at all, and expect to see Apple’s intervention into the service soon.
Beats Electronics announced a new streaming music service called Project Daisy. On the heels of acquiring MOG last year, Project Daisy aims to sell listeners – and Beats owners, of course – music by every artist you can think of. According to Beats, Trent Reznor had a big hand in the project. There’s no word on when the service will launch, and there’s no word about pricing or the complete artist library that’s promised; nor is there any word on royalties or how the service will actually run on a profit. What’s for sure, though, is that the music streaming sphere is becoming awfully saturated, awfully quickly.