Google Buys Behavio

In yet another acquisition, Google has purchased the social prediction startup Behavio. The startup built its short-lived independent product on top of Funf, which is a method to collect data from mobile phone sensors. The goal was to analyze parameters like physical location, contacts, and data about personal activity to monitor trends and make behavioral predictions. Google has acknowledged its purchase but hasn’t made a specific announcement about how it will be used just yet. It’s possible that such technology could provide a much-needed boost to apps like Google Now, but really the advertising-facing algorithm could be welcome in many facets of Google’s vast network of products.