Monogram, a fashion commerce startup, launched an iPad app last fall that attempted to be a mobile, shoppable magazine. It didn’t catch on, and the team went back to square one. The team decided to leverage the huge existing world of fashion bloggers to help create and share content through its platform. The new Monogram provides a full web editing suite, which allows bloggers to share their favorite fashions and build full ‘magazines’ of their favorite content, all of which is shoppable. For bloggers, the system effectively allows consumers to purchase items through their pages, and the platform provides an integrated search function that scours the web for the products bloggers want to share. For viewers, the new Monogram easily enables readability and sharing functions for blog posts. It’s designed as a web app with responsive design, and it can also be used as an app on devices.
Tumblr has experienced solid growth in the last year, entering the top 10 most visited sites in the world and passing 100 million blogs on the platform. With a monthly audience of more than 170 million, Tumblr has made a big advertising push, rolling out paid ads with mobile products expected soon. The result should turn a profit for the blogging platform for the first time this year.