On May 4, 2016, the research team of IPG Media Lab brought their Viewability Roadshow presentation to the IPG Mediabrands HQ in New York City. Here is the highlight recap of that informative presentation led by Kara Manatt, V.P. of Consumer Strategy at the Lab, and Kiril Tsemekhman from Integral Ad Science, a partner in this joint study, as well as a vibrant panel discussion featuring industry insiders and experts that followed.
To read the report of this large-scale study on viewability standards, please click here.
Mediabrands (parent company to the Lab) unveiled its latest project, Cadreon: a new, proprietary digital ad network. While Cadreon aims to capture a greater share of client business, the new network will also enable purchasing of advertising across platfroms–from video to digital out of home, to social networks.
At the Lab, this has us jumping up and down for joy. Because while online display advertising is an important part of the equation, tapping into the larger ecosystem–social, mobile, DOOH–remains a challenge for agencies and brands alike.
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