Cause marketing is great, especially when your media is actually powering the cause not with dollars but with action. That’s the premise behind the air-purifying billboard in Peru and most recently water-cleaning billboard from Japan’s Shokubutsu Hana cosmetics brand. Read the full article to see how they’re doing it.
The Maker Movement is a group of tech-forward DIY enthusiasts who have taken to engineering anything from electronics and 3D printing to more traditional arts and crafts. Not surprisingly, brands have begun to activate this growing community with programs that empower makers and earn goodwill in the process. Consider Levi’s, which produces a video series showcasing unique designers, or GE, which created shared workspaces and makers competitions in partnership with the online makers network, Quirky.
Social networking tools are facilitating social change in ways that weren’t possible before. These tools are uniting like-minded individuals and gathering support from around the world. A connected culture is demonstrating the ability to improve lives.
Facebook, YouTube and Twitter offer many opportunities to put the power of good – charity, support, awareness, etc. – in the hands of so many. Teach For America, an organization that recruits, trains and places teachers in inner-city schools, is now recruiting both teacher candidates and donors with popular YouTube videos. Facebook Causes lets members start and join causes such as cancer researcher Eric Ding’s Facebook Cause for cancer prevention and research. The cause has over three million members and has raised over $75,000. Beyond the promotion of charitable causes and direct appeals, social media expands some truly creative opportunities to become philanthropically involved. Ebay, with its partner MissionFish, now offers the opportunity to donate a portion of auction (or “Buy It Now”) proceeds to the charity of the seller’s choice. It’s become such an effective tool that Ebay now promotes the service as a recommended selling tool. Continue reading “Social media for a social cause”