Intel CES 2013 Announcements

Marketing and quad-core processors don’t necessarily go hand in hand, but Intel’s chips actually power many of today’s smartphones, tablets and computers which allow us to enjoy the high-tech media experiences of today. Intel enables robust gaming on tablets and is responsible for the shrinking computers as processors get smaller and smaller. They’ve also forged an interesting partnership with Comcast to power second screen viewing. Needless to say, we were at the press conference to take some notes.

Smartphones: Intel is taking a crack at the emerging smartphone market in developing nations with their new Atom chip, Z2420 which is 1.2 GHz and optimized to run Android apps speedily. Acer and Lava will develop the hardware for these phones in the future.

Tablets: The first quad-core Atom chip, dubbed “Bay Trail” comes to Windows 8 and Android tablets later in 2013. Better battery life, cheaper prices and twice the performance of the previous generation.

PCs: Releasing new 7W Core processor shipping to manufactures today. Allows for devices to be 20% thinner with superior performance. Also releasing 4th generation Core for ultrabooks which can accomodate 13 hours of battery life and an ultrabook that’s less than a half inch thick. Wow.

Perceptual Computing: Intel is developing a package in partnership with Nuance that allows for more natural interfaces incorporating voice controls, facial recognition security systems, eye tracking and more.

Comcast Partnership: Intel will be partnering with Comcast to let customers view live and on-demand TV on Intel-powered device via Intel Puma 6MG-based XG5 multiscreen video gateway. 

Realizing The Connected Car

The auto category is expect to shine at CES. Ford has set the pace for the new connected car and we should see competitors jostling to keep up. There’s been talk of 4G-equipped cars, tons of in-vehicle apps, and even some APIs that lay the groundwork for a truly open source vehicle. From a marketing perspective, there are very tangible possibilities for how brands can interact with drivers as cars become another hub for media.  Right now it’s still a realm dominated by radio ads and road-side billboards, but that should all change in the near future.

CES Health And Fitness Trends

Health and fitness innovation is poised for major growth at CES 2013. We’ve seen wearable devices like Nike Fuelband and Fitbit take off and we anticipate more companies will get in the mix at this year’s show. Actually, over 220 to be exact. From measuring glucose levels to REM sleep, the amount of trackable data seems endless and marketers can certainly benefit from reaching health enthusiasts on these platforms.

TV Tech: 4K And OLED Showcases At CES

CES has always been about jaw-dropping TV tech and this year will be no different. While Samsung’s $9,000 55 inch OLED TV made a big splash in 2012, we might see less innovation and more focus on “semi-affordable” products for existing technologies like 4K ultra HD along with OLED.  It is also great to see CES hosting a full-day Second Screen Summit with executives from major networks, tech companies, and agencies including UM¹s Michael Barrett.  We’ll be sure to fill you in on details of that event, which has a special panel dedicated to opportunities in the advertising world.

CES Through The Years

CES has grown from a small trade show in 1967 to the largest technology event of the year with approximately 150,000+ in attendance since 2005. Take a look at event photos through the years in a special feature from The Verge. The Lab will be covering the 2013 event starting Sunday, bringing you breaking news, featured interviews and product demos from the floor.

Gracenote To Bring Personalized TV Ads In 2013

Gracenote is expecting to release a TV targeting platform later this year that would bring a level of precision comparable to online. The new service would support targeting based on gender, income and more by replacing ads run by broadcasters with those picked by Smart TV and set-top box providers. Additionally, there will be more transparent reporting associated as well.

Primesense To Debut ‘Capri’ Camera At CES

Primesense, the 3D technology provider behind Microsoft Kinect, is set to launch a smaller, more sophisticated camera debuting at CES. Named the Capri, the 3D motion sensing device is expected to be 10x smaller than the Kinect making it capable of embedding in laptops, tablets and smartphones. It will also boast improved algorithms and sensing capabilities. With more devices being powered through gestures, Primesense’s Capri could be a breakthrough for media, gaming, healthcare industries among others. Take a look at their most recent YouTube demonstration to see some of the more common applications.

Why telematics isn’t more popular

Hyundai/Kia prototype (by Fatcontroller via Flickr)As I sat at my gate last week, awaiting my flight home from Las Vegas CES 2009, I overheard other CES-ers recounting their experiences at the consumer tech summit.  Some commented on attendance while others mentioned the cool new stuff from industry stalwarts like LG and microsoft.  It made me long for the day that changes in the telematics space could create the same kind of buzz as the TV’s do.

Certainly this year was not that year. Continue reading “Why telematics isn’t more popular”

What’s hot with kids and social networking

CES (MyYearbook)I attended a great panel at CES that was part of the Kids at Play program called Social Networking: It’s in their DNA. The moderator Parry Aftab was careful to point out that the people on this panel were doing things right – and I have to agree with her. Over two and a half million children aged between 8 and 17 have created profiles on social networking sites. But poor security means that a lot of the time, profile pages pages are wide open for anyone to look at.  Todays kids are growing up in a digital world. But how do you keep these kids safe? Here’s a quick look at what’s new, next and cool in the in the kids and teen social networking space. Continue reading “What’s hot with kids and social networking”