Japanese telecom conglomerate SoftBank is reportedly seeking takeover of DreamWorks Animation with a $3.4 billion bid. Buying the animation studio, which is responsible for hits such as the Shrek series and Kung Fu Panda but has been struggling in recent years, would give SoftBank ownership of content that it has been craving to further feed its telecom businesses. If it goes through, this acquisition would serve as an endorsement of the value of content.
Tag: Content
Wikipedia To Deliver Articles Via SMS
Wikipedia is starting to tackle a problem many content providers struggle with–reaching feature phone users on-the-go. Wikipedia’s solution will deliver articles via text message when users send an SMS request. The new product will help expand Wikipedia’s reach in developing countries. We’ve seen many services get creative about enabling rich mobile experiences on feature phones. For some more examples, take a look at M-Pesa’s mobile payments or Saya’s location based services.
Yahoo Homepage Redesign
Yahoo has revamped its homepage under the new direction of CEO Marissa Mayer. The new site has focused on personalization, adding a newsfeed that serves articles based on user preferences and social activity. The redesign hopes to deliver more relevant content which should improve ad revenues and revitalize the internet giant.
