Why SoftBank Wants To Buy DreamWorks Animation

Japanese telecom conglomerate SoftBank is reportedly seeking takeover of DreamWorks Animation with a $3.4 billion bid. Buying the animation studio, which is responsible for hits such as the Shrek series and Kung Fu Panda but has been struggling in recent years, would give SoftBank ownership of content that it has been craving to further feed its telecom businesses.‎ If it goes through, this acquisition would serve as an endorsement of the value of content.