How A Finnish Mall Found Success With “Physical Cookies”

Read original story on: Mashable

Last fall, a mall in Helsinki, Finland reportedly started testing a new VIP loyalty program in which individually targeted deals are offered to shoppers who agreed to carry a plastic key fob embedded with an RFID chip with them. Since then, over 14,000 customers have tried out this “physical cookie” device, which can provide valuable insights on the shopper’s preferences.

The mall worked with local ad agency TBWA\Helsinki to create the RFID key chains, which don’t require registration or sharing any personal information. After a four-month trial, the mall reported some promising results, as customers with “Physical Cookies” spent 21.7% more time in stores than those who didn’t.